Sandton City makes shopping Iconic
08 March 2022

Iconic22 Campaign features signature retail experiences taking shopping to the next level

Sandton City thrives on being an unparalleled, world-class destination. With over 300 retailers, its proficiency in retail is credit to the diverseness of the centre’s premium stores, many of which are exclusive in the country. Now, Africa’s most iconic centre is taking shopping even further with a new campaign, aptly titled Iconic 22, that offers visitors to the centre an array of unique, signature retail experiences, unlike any other available elsewhere.

More than a collection of offerings, the multi-sensory Iconic 22 initiative will provide shoppers with bespoke, chic new ways to enjoy their favourite brands, all of which are exclusive to the centre. With new experiences launching every Tuesday, Sandton City shoppers will enjoy the crème de la crème of the world’s most coveted retail brands in the most sophisticated and sensational ways.

Starting this week [Tuesday 8 March], the recently opened Dior Emporium, which houses its sought-after luxury skincare, fragrance and make up ranges, will enable fragrance aficionados to take home not only the best in French fragrances, but one personalized with their name engraved on the bottle. The personalization is done swiftly in store, on either a 100ml classic fragrance or a 250 ml La Collection Prive fragrance. Additionally, an exclusive gift with purchase applies with every item bought at the boutique until 15 March, or while stocks last.

Luxury travelers that are eager to resume their voyages will certainly appreciate the luggage housed in Emporio Armani. From 15 – 22 March, collectors of the iconic Italian brand have the opportunity make a statement with their name embossed on one of the brand’s signature #MyEA Emporio bags. A variety of size options are available.

Known for taking the world’s most vibrant colours to new heights through its distinctive designs, Desigual will treat shoppers with an indulgent gift with purchase. Purchasers of any fashion item from the iconic label, will be treated to both a gift card and an exclusive set of handmade earrings, the ultimate accessory with which to adorn their outfits, from 22 – 29 March, or while stocks last.

For those who enjoy stepping out in style, the Preview footwear boutique is the quintessential destination for luxury footwear, accessories and apparel. For a limited time, between 22 - 29 March, Karl Lagerfeld footwear and accessories will be available with a 20% discount.

Sandton City’s Iconic 22 exclusive offers will continue for the next few months, with new limited-edition offerings and experiences being launched every week. For now, Tuesdays will become “choose days” as an additional 22 limited edition, customed-crafted gifts and complimentary parking apply to the first 22 people that purchase each week’s special offer. To redeem these items, simply visit the Iconic 22 counter in the Protea Court on level four after making your purchase. Additionally, all shoppers who make an Iconic 22 purchase in the campaign period will go into a draw to win a R 22 000 Sandton City gift card.

“For the à la mode, the seekers of indulgence, and those who enjoy experiential retail, Sandton City is your city, and it is now more iconic than ever before” says Preston Gaddy, General Manager of Sandton City. “We can’t wait for shoppers to enjoy the unique selection of offerings that have been carefully curated for the Iconic 22 campaign, knowing that there is something to suit all tastes,” he added.

For more information or details about Sandton City, please contact Lana Maree-Arendse Lana.Maree-Arendse@epsgroup.co.za or visit www.sandtoncity.com.

ABOUT SANDTON CITY:
Sandton City Shopping Centre is renowned amongst both local and international visitors as one of Africa’s leading retail destinations. With an impressive retail, office and leisure space ranking as South Africa’s top performing retail destination in terms of trading density, Sandton City has an effective tenant leasing strategy and a low vacancy level. The shopping centre is home to over 300 of the most exciting local and international brands and presents you with a world of luxury in the exclusive Diamond Walk.

Sandton City is six-star green-star rated by the Green Building Council of South Africa. This is the first super-regional shopping centre on the African continent to achieve such a prestigious rating, representing world leadership in environmentally sustainable operational efficiencies. In accordance with the SHORE accreditation standards by international certification body SAFE Asset Group, Sandton City is certified COVID-19 compliant and has also achieved gold level status as a safe retail destination for its ability to prevent, adapt, respond to, recover and learn from operational disruptions. Adjacent to world-class hotels and mega corporate headquarters, winning multiple Best Shopping Mall awards each year, Sandton City continues to be a leader in mixed-use properties.

Sandton City is co-owned by Liberty Two Degrees, Liberty Group and Pareto Limited, and managed by JHI Retail Proprietary Limited.

For more information, please visit either www.sandtoncity.com, www.liberty2degrees.co.za, www.pareto.co.za or www.jhi.co.za.