The Bull Run is getting a full refurbishment
15 May 2018
Popular Sandton restaurant gets a face lift: Bull Run to reopen in July after multi-million Rand makeover
After many years of service, popular Johannesburg restaurant The Bull Run is getting a full refurbishment to continue to serve its loyal customers for many more years to come.
The Bull Run, located on Maude Street in Sandton, will undergo a full revamp worth R12 million, to increase capacity and create an international feel to attract new patrons and provide a change of scenery for loyal regulars.
Over 16 years of trading, the restaurant has only undergone minor, essential changes to maintain the property, to create a more spacious entrance area to the kitchen (owing to the popularity of the establishment), and to create an additional entrance within the adjacent Protea Hotel by Marriott Johannesburg Balalaika Sandton.
“Last year, however, we decided, that with a trendy new development springing up next door, the time has come for a complete refurbishment,” explains Jörg Zwinscher, GM of the hotel.
“We felt that it was time for a new look and feel. The new development, The Marc, will link directly to our hotel lobby and will be home to many major companies in two office towers, as well as restaurants, retail and fashion outlets to serve the busy, trendy area,” he explains.
For renovations to take place, the Bull Run has closed its doors for trading and is set to re-open in early July 2018.
According to Zwinscher, “The Bull Run originally opened on 28 October 2000 – the idea being to launch an upmarket grill room for local and international guests of the hotel, including the airline crews that frequently stay there, as well as for business people in the area.
“Meat is extremely expensive in Europe, where at least half of our clientele come from. So, we wanted a restaurant that would cater to the demand of our guests, serving top quality meat at a fraction of the cost they would pay at home,” explains Zwinscher.
“We opened at the same time that the new JSE opened its doors across the road from us. The vision had been black and white harlequin tiles, wooden flooring, with wood wine racks, high ceilings and face brick walls, and an open plan kitchen with a butchery attached. The menu was based around the share options of the JSE and you could ‘buy’/compare the prices in foreign currencies.”
Joburg-based interior designer, Tristan Du Plessis, was contracted to come up with the new concept, which takes inspiration from the New York Stock Exchange - adding international flair while remaining in keeping with the original style of the establishment. He explains that, “We have aimed to create a welcoming and warm space with the Bull Run, true to its roots as a meat grill room, taking inspiration from upmarket New York style grill houses, We have custom designed and created most of the elements within the Bull Run, from light fittings and furniture to the handmade tiles on the walls, all with a nod to the Stock Exchange. This is a contemporary take on a traditional grill room, a space that is comfortable from breakfast through to suit-and-tie business dinners.”
Over almost a decade, Du Plessis has been involved with more than 60 design projects both locally and globally, many in the hospitality industry. His company, Studio A, launched in 2015 and continues to grow and upskill young designers, racking up award nominations along the way. They received their first international award in 2017 at the Restaurant and Bar Design Awards in London.
After many years of service, the Bull Run has accrued many long-time regular customers, including dignitaries and celebrities.
Famous customers include former Leeds United and Bafana Bafana captain Lucas Radebe, Springbok Nude Girls frontman Arno Carstens, Masterchef South Africa judge and top chef Pete Goffe-Wood, funny man Leon Schuster, Olympic gold medallist Ryk Neethling, and Springbok Schalk Burger, among others.
And when One Republic toured South Africa, the band’s lead singer Ryan Tedder vowed they would return for the “BEST meal” they had in the country. Zwinscher says that they, and all other loyal patrons, can rest assured that the changes will stay true to the quality service and delicious food that the Bull Run is known for.
For more information contact: Bonny Feldman
Senior Account Manager Irvine Partners
(+27) 21 462-4033
076 495 7167
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