City unveils team of 60 Tourism Ambassadors to enhance safety and tourism experience
04 July 2019

On Friday, 5 July 2019, the MMC for Economic Development, Cllr Leah Knott, will announce newly trained Tourism Ambassadors who will be deployed across various tourism nodes and attractions in a bid to ensure that Johannesburg continues to be a thriving and safe tourism destination.

In May, the Department of Economic Development’s Tourism Directorate launched the Tourism Ambassador Programme to refocus tourism as a key imperative in line with the City’s Growth and Development Strategy (GDS), the Joburg 2040. This initiative is also aligned with the City’s goal of achieving economic growth.

Part of the programme included elements of linking ambassadors with visible policing and safety to deliver pleasant tourism experiences. The initiative is also geared to create Johannesburg tourism ambassadors who are knowledgeable about attractions and their key selling points.

Furthermore, the majority of the ambassadors with a matric qualification were selected from the department of Public Safety’s unemployed youth database.

The details of the event are as follows:
Date: 5 July 2019
Time: 12:00 Venue: The Hector Pieterson Museum in Orlando West, Soweto