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Broll Occupier Services toast to the future with new affiliate partners
18 September 2019

Guests and industry leaders gathered at the official launch of Cushman & Wakefield and Broll Occupier Services affiliation in Sandton Central on Thursday night. 

This follows the announcement made earlier this year.

The new venture represents a partnership with Broll’s Occupier Services business and will be branded Cushman & Wakefield | BROLL providing clients with an integrated platform covering the entire sub-Saharan African region.

This will provide end-to-end corporate real estate solutions for business across all sectors, including advisory and transactions, workplace consulting project management, estate management, data management, technology and finance and treasury services.

Speaking at the event, James Maddock, Head of Global Occupier Services at Cushman & Wakefield, said the brand became a global entity 94 years ago as the result of a merger between three big companies. “The intention was to become a major player in corporate real estate across the world,” Maddock said. “As I stand here today I know we have the capacity to do everything we need to do for our corporate and investing clients.”

He said the growth was in response to what clients demanded; more globalisation with a more regionalisation touch, consistency and better pricing. “To do that we needed to be bigger and today employ between 41 000 and 50 000 people in our global offices.”

Malcolm Horne, Group CEO, Broll Property Group, said a warm “Siyabonga” to the many people he wanted to thank. He recalled the first meeting with the Cushman & Wakefield team in Cape Town and remarked, “They are people-centric and passionate about the work - no matter the level.”

“Broll’s success is thanks to our clients and our client relationships where we always set out with the intention to find solutions. Thank you for supporting our business.” Broll Occupier services staff were thanked.

Keynote Speaker John Sanei author, speaker and trend specialist, in keeping with the theme of future focus, spoke about data, the power of the internet and the future of our world.
He mentioned four new pillars that would define the future:
- Information technology
- Machine learning/intelligence
- Blockchain
- Biotechnologies

He added, “And so, what we have to realise is that if you are stuck in your past you need to ask yourself, are you living a life based on a set of memories of your past or are you living a life based on the vision of your future?” 

He said the logic of the past would not take us into the future, “but the burden of choice with zero certainty, creates the state of panic around the unknown.”
In closing, Ken Gerber, Managing Director of Cushman & Wakefield | BROLL, said, “This partnership provides an important distinction for users of space, who will benefit from the Cushman & Wakefield | BROLL dedicated focus on occupier clients.” 

“Our progressive culture of innovation, service excellence and longstanding client relationships provides a natural synergy with Cushman & Wakefield. Broll’s focus will always be on providing value adding advice that comes from a deep understanding of local markets across Africa, based on our experience in concluding over 6 000 leases in the past 12 months alone, covering in excess of 2.2 million sqm.”

Gerber added, “We are thrilled to announce this venture and look forward to reaping the rewards that both parties will bring.”

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