ADIDAS 4D Refined running with all-new ALPHAEDGE 4D at Sandton City
16 November 2018

ADIDAS has launched ALPHAEDGE 4D globally, engineered with the ADIDAS 4D midsole, for controlled energy return and breathable cushioning during intensive training runs. Klaus Rolshoven, Global Director of Future Design at adidas said, “ADIDAS 4D is our most ambitious midsole to date. What started as a conceptual FUTURECRAFT innovation, has allowed us to completely re-think our manufacturing process, and create a data-driven experience that breaks new ground in performance capability and comfort.”

ALPHAEDGE 4D model features:

ADIDAS 4D
• For exact, controlled energy return - the intricate lattice structure and responsive cushioning absorbs pressure from any angle and returns energy, propelling the foot forward and supporting movement where needed.
• The ADIDAS 4D midsole is printed with light and oxygen, using Digital Light Synthesis, a technology pioneered by Carbon. Digital Light Synthesis is a breakthrough process that uses digital light projection, oxygen-permeable optics and programmable liquid resins to print high-performance, durable polymeric products.
• The process uses data to translate the needs of a performance category (and eventually individual athletes and consumers too) with the required movement, cushioning and stability, directly into a midsole.

PRIMEKNIT UPPER, WITH FORGEFIBER
• A super-lightweight upper that encases your foot in a seamless sock-like fit, providing the support and comfort needed during sharp lateral movements and tight turns. Each thread is individually constructed millimeter by millimeter with FORGEFIBER - a process using TPU-coated yarn, that maximises performance when stitched at various angles and layers, for ultimate strength in motion.

CONTINENTAL OUTSOLE
• The Continental rubber outsole draws on 140 years of Continental tyre technology and research - with engineered traction zones to support deeper cuts and faster acceleration, regardless of the terrain or weather.

ALPHAEDGE 4D will be available at the adidas Performance store in Sandton City only, from 17 November 2018 at a retail price of R4999. Purchases are restricted to one pair per person through a live raffle system using a debit or credit card only. Proof of identification will be required to purchase the shoe. For more information, follow the @adidasZA conversation on Instagram using #ADIDAS4D #ALPHAEDGE 4D #TAKECONTROL #SANDTONCENTRAL.